46 %viewers of Fox News do not trust the network, indicates a survey

New York: Fox News has suffered a rash drop in its ratings in January and a recent poll by the liberal-leaning Public Policy Polling found that 46 percent of respondents do not trust the network. The cable network, while still easily the top-ranked in news, has seen its ratings dip since the US election.
Fox’s ratings dip could be explained by other factors, such as the fact that conservative viewers may have tuned out President Obama’s inauguration — which was a ratings boon for liberal MSNBC.
The apparent reason behind this “Credibility Crises” is commentaries of one of the leading Anchor and polling guru of Fox News—Dick Morris. This week, Fox News fired Dick Morris, the former polling guru. Morris loudly predicted a landslide victory for Mitt Romney in the run-up to the November election, one of several ridiculous prophecies that quickly made him the laughingstock of his profession Furthermore, Morris was a peculiar case, in that he used his platform at Fox to solicit money for his super PAC. “In the end, it became too obvious that Dick Morris wasn’t working for the betterment of the conservative movement, or the Republican Party, or Fox News,”